Case Studies

Leader. Practitioner. Thought partner.
Across design, research & strategy.
Cartoon-style illustration of Catherine Hills with shoulder-length blonde hair, blue eyes, and a bright smile.

From pre-acquisition readiness to AI-enabled strategy, my work spans sectors and scales - bringing structure to ambiguity, aligning teams, and delivering outcomes that are human-centred, technically sound and commercially meaningful.

Selected case studies

Single Platform Experience

👉🏼 $2B Platform Integration - Single Platform Experience

Approach

Results

Key Reflection

Global AI Offer & Curriculum build

👉🏼 Global AI Offer & Curriculum Build

Approach

Results

Key Reflection

New Line of Business

👉🏼 Creating a New $18M+ Line of Business

Approach

Results

Key Reflection

New Line of Business

👉🏼 Retail CX Transformation

Approach

Results

Key Reflection

organisational change through strategic design

👉🏼 Organisational Change in Education Through Strategic & Service Design

Approach

Results

Key Reflection

organisational change through strategic design

👉🏼 HR Branches Strategic Discovery

Approach

Results 

Key Reflection

I bring structure and clarity to complex, multi-unit service ecosystems - diagnosing the system deeply, aligning stakeholders, and designing scalable digital and operational solutions that improve both employee experience and organisational performance.

Generative AI product experience

👉🏼 Generative AI Product Experience

Approach

Results 

Key Reflection

I direct cross-functional teams through complexity and high-stakes delivery to integrate emerging AI capabilities into practical, ethical, and scalable learner experiences - combining strategic product discovery that was tactical and prototyping first, AI-enabled product innovation and a clear focus on real-world workforce needs.

Generative AI product experience

👉🏼 Policy Innovation & Culturally Competent Community Consultation

Approach

Results

Key Reflection

I bring clarity to fragmented, multi-agency systems - elevating underrepresented voices and designing equitable, scalable service and policy models grounded in lived experience.