Services

Leader. Practitioner. Thought partner.
Across design, research & strategy.

Illustration of a smiling Catherine Hills with shoulder-length blonde hair and bright blue eyes.

I help organisations design and deliver human-centred products, services and AI✨enabled systems - spanning transformation leadership, experience strategy and capability uplift, always grounded in evidence, inclusion and commercial reality.

Transformation & Systems Leadership

I help organisations navigate complexity, redesign systems and scale with clarity.

AI ✨Enabled Experience Strategy & Human‑AI Integration

I shape ethical, human‑centred AI ✨ adoption across products, services and teams.

Product, Experience & Service Strategy

I design and deliver end‑to‑end product and service experiences grounded in research, evidence and commercial reality.

Commercial & Investment Readiness

I support organisations through high‑stakes commercial moments, ensuring clarity, coherence and investor confidence.

What I can offer your organisation

I'd love to learn how I can help you achieve your goals 🎯 and here are some examples 🙌🏼

Tranformation Leadership

Operating models & ways of working (incl. PDLC)
Transformation leadership & cross‑functional alignment
Experience‑informed workforce strategy, comms & L&D
Capability development & organisational uplift
Leadership, initiative direction & player‑coach team management
Centres of Excellence, Guilds, Hack Days, L&D Events

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AI ✨Enabled Experience Strategy

AI‑enabled experience strategy & service integration
Human‑AI teaming & AI‑ready ways of working
AI‑enabled product and service design
AI learning curricula & capability uplift
Human‑centred, culturally safe AI systems

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Product, Experience & Service Strategy

End‑to‑end product discovery to delivery
Product research, ideation, opportunity sizing & roadmap creation inc. OKRS
Experience‑led strategic research & service design
Human‑centred product and service integration
Experience‑led strategy & prioritisation

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Commercial & Investment Readiness

Pre‑ and post‑acquisition readiness (VC, PE, M&A)
Business model innovation & value proposition development
Strategic narrative development for boards, investors & executives
Portfolio strategy & commercial alignment
Risk, maturity & capability assessments

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Sectors & engagement models

Sector Experience

Technnology, SaaS & Platform Ecosystems
Education
Government & Public Sector
Financial Services
Health
Telecommunications
Retail & Consumer
Consulting
Enterprise
Not-for-Profit

How I Engage

Executive / Director Leadership - Permanent or contract Head of Design, Research or Experience

Advisory Retainer - Ongoing strategic advisory across transformation, AI✨or design

Embedded Delivery - Joining your team for a defined program or initiative

Fixed-scope Discovery - Research, diagnosis and future-state design

Workshop Facilitation - Co-design & participatory design, alignment, capability uplift

Delivery as Senior or Principal Individual Contributor - Hands-on design, research or strategy contribution

Organisations I've Worked With

Capgemini Invent
Pluralsight / A Cloud Guru
University of Melbourne
Envato
Publicis Sapient
RMIT Online
NAB
Woolworths / Woolies X
Bunnings
Super Retail Group
Central Queensland University
REA Group
SEEK
ANZ
Pearson
Penguin
Victorian Department of Education
Federal Department of Health, Disability and Ageing

GET IN TOUCH

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